Large format on Le Touquet
In support of airport management, Moove contributes to Le Touquet airport's development strategy by implementing a range of initiatives designed to enhance the airport's attractiveness and accessibility, while meeting the specific needs of different customer groups.
Opening up and accessibility: Moove is a crucial tool for opening up regions, facilitating access to tourist and business transport. By simplifying access, Moove enables Le Touquet airport to become a viable and practical alternative to other forms of transport for business travel, attracting a high-value-added clientele.
"Moove's technology is part of the airport's expansion strategy. It's an asset for promoting the advantages of business aviation," says Xavier Delattre, Operations Manager at Le Touquet airport.
Development of private and business aviation: A third of the hub's movements come from business aviation. Moove is helping to resize the airport by offering shuttle flights as an alternative to commercial aviation from airports several hours away. This initiative meets the needs of a specific corporate clientele, looking for more flexible and personalized travel options.
Partnerships and Communication: The startup's technologies are integrated into communication and the development of strategic partnerships. Le Touquet airport is strengthening its ties with the luxury hotel sector and local businesses, thanks to local offices. Regular meetings, such as bimonthly breakfasts with leading hotels, enable us to take stock of customer needs and adapt our offer accordingly.
Developing the tourism offer: By providing quantitative information and privileged links with airlines, local players can create specific tourism packages, such as golf offers including transport. These initiatives, which are currently being rolled out, are designed to attract a high-end tourist clientele by offering integrated, simplified services.
Environmental impact: Finally, Moove integrates an environmental dimension into its strategy by offering a transparent CO2 comparator to illustrate the impact of air travel in a holistic way, taking into account the advantages of direct flights or the optimization of empty flights.
This initiative raises customer awareness of the sector's challenges by indicating the most efficient aircraft, and underlines Le Touquet airport's CSR strategy.
